Yesterday & Today: The 50th Anniversary Celebration of the Beatles' First North American Concert
Date: February 2014
Client: DC Preservation League
Services: Event Design and Sculpting, Creative Direction, Marketing + Ticket Sales for over 3,000 guests, Logistics, Venue Construction Management, Footprint Design and Management, Permitting
Following their triumphant introduction on the Ed Sullivan show, The Beatles’ very first concert in North America began at 8:31 p.m. on February 11, 1964 at the Washington Coliseum at 3rd & M Streets, NE. The sell-out show was attended by 8,092 screaming fans. This concert began the ‘British Invasion’ at the dawn of one of America’s most tumultuous eras, and would influence our collective culture for years to come.
50 years later, on Tuesday, February 11, 2014, the DC Preservation League and Douglas Development Corporation commemorated this iconic event at the landmark Uline Arena (later known as the Washington Coliseum) with a tribute performance by the nationally renowned band – Beatlemania Now.